If you are in the roofing business, then one of the main concerns that you have is how to continually get leads for your services. In decades past, getting leads was limited to a few specific ways. But with the Internet, the ability to procure roofing leads has been expanded and there are lots of options to choose from. Let’s take a look at some of the best ways to get leads.
Business Rating Websites
One of the best ways that you can get leads for your business is to make sure that you are listed on business rating websites. Sites like Yelp and Angie’s List are well-known by your potential customers and are used quite frequently. Not only do you need to make sure that you are listed on as many of these business rating websites as possible, you also need to make sure that your rating is good and that you address any concerns that customers bring up.
Making sure that your present in organic search is another area that you need to be concentrating on. By far, the main search engine out there is Google, so you should concentrate on ensuring that you are at the top of your local search results and listed for as many roofing keywords as possible through organic search with that search engine in particular. At the same time, you want to make sure that your Google ratings are positive and make people want to choose you for roofing jobs.
Another option that you have is web advertising. Pay-per-click advertising is a common way to get people to your website, where roofers and other service providers often funnel visitors through to a squeeze page to get their email address that they can then use to market to them later on. This is a much better strategy than simply landing them on your sales pitch page. With PPC advertising, when someone clicks, you pay for it and if you do not convince them then that money is lost. But if you are able to collect their email address, you get several more opportunities to market to them for free.
Real-world advertising is something else that you should consider. Because the Internet offers so many opportunities for advertising, and many of them are a lot less expensive than the real-world advertising equivalent, some service providers have gotten away from doing this. But there is still a place for real-world advertising.
You definitely should be using LinkedIn if you want to connect with customers. One of the ways that LinkedIn helps businesses is by allowing them to network with each other and then trade referrals. For example, you might connect with someone on LinkedIn that is looking for electrical jobs. You may be able to tap your existing customer base to send clients their way that need electrical work, which in turn causes them to the same for you when it comes to roofing.
Facebook groups are also great when it comes to trying to find jobs. Often, service providers use Facebook groups to give advice at no charge and end up generating some great leads because of it.
Finally, make sure that you’re working the customer referral angle as much as you possibly can. There is not much out there that is more powerful than a friend recommending a company or service provider to another friend. People trust each other in a way that they do not trust advertising or marketing, no matter how well done it is.